An employee’s image directly correlates to how a customer or client will feel about the company itself. A company can loose customers or potential clients as a results of employees poor corporate image or etiquette. An image consultant will help develop each team member’s personal brand, align to work and company goals and branding and also provide powerful tools and guidelines how to behave in such a manner that is appropriate for every situation. Corporate image consulting helps clients to maintain a professional image and style to assist them to make good impressions and achieve their goals in the corporate environment. From answering the phone, proper networking, social media etiquette and proper office dress code.

People that are looking to improve themselves or enhance their lives may hire an image consultant to guide them in their general appearance, behaviour, communication and personal branding. This is ideal for clients that are trying to make a new start after weight loss or any other life changing experience or just want to change their wardrobe, or planning for a major event like a wedding. Personal styling may also include a makeover and personal shopping. A style and colour consultation to match a client’s personality is usually the first and important step in this kind of styling.