People that are looking to improve themselves or enhance their lives may hire an image consultant to guide them in their general appearance, behaviour, communication and personal branding. This is ideal for clients that are trying to make a new start after weight loss or any other life changing experience or just want to change their wardrobe, or planning for a major event like a wedding. Personal styling may also include a makeover and personal shopping. A style and colour consultation to match a client’s personality is usually the first and important step in this kind of styling.